
Strategy and performance
We find the margins a buyer will test and build a plan the board can track, in six to ten weeks, led by Tom Whitcombe, for a fixed fee per phase.
2.5

2016
Reviews, 2025
9
6 to 10 weeks
Who it is for
In their own words.
1
“Our margins have slipped, and a buyer will ask why.”
Owners two to three years out from a sale or raise.
“Revenue is up and profit is not. We need to know where it went.”
Companies with growing revenue and flat profit.
“We have taken over the business. We need a plan the board will back.”
New chief executives and finance directors.
The problem it solves
Margins a buyer will test.
2
Profit by product and customer
Most companies know their revenue by customer. Few know their profit. We build it from the ledger up, then fix pricing and costs in the order that pays back fastest.
Unprofitable customers
Prices set years ago
A plan nobody tracks
What is included, and how long
Four stages, one phase at a time.
3
- Data and interviews, week 1 to 2
- Profit by product and customer, week 2 to 5
- Pricing review, week 5 to 7
- Operating plan and targets, week 7 to 10
Six to ten weeks, one fixed fee per phase.
How fees are set
Agreed in writing, before any work starts.
5
Fixed fee per phase
A fixed fee per phase, agreed in writing before work starts. You decide after each phase whether to continue.
Phase
Fixed fee
Tracking pack
Optional, monthly
Exit
After any phase
What owners ask us about this work.
Next step
Speak to the partner who leads this work.
We reply within one working day, Monday to Friday.
7

21 Carver Lane
London EC2V 6DN
Level 9, Gate Village 3
Dubai, UAE
