The four Ordway partners reviewing accounts in the London meeting room

Strategy and performance

We find the margins a buyer will test and build a plan the board can track, in six to ten weeks, led by Tom Whitcombe, for a fixed fee per phase.

2.5

Tom Whitcombe
Led by

Tom Whitcombe

Profile
Latest result

Gross margin up 4.2 points within two quarters of a pricing review, 2025

Read the case
Since

2016

Reviews, 2025

9

Timeline

6 to 10 weeks

Who it is for

In their own words.

1

1.1,

Owners preparing a sale

“Our margins have slipped, and a buyer will ask why.”

Owners two to three years out from a sale or raise.

1.2,

Boards after a hard year

“Revenue is up and profit is not. We need to know where it went.”

Companies with growing revenue and flat profit.

1.3,

New management teams

“We have taken over the business. We need a plan the board will back.”

New chief executives and finance directors.

The problem it solves

Margins a buyer will test.

2

Profit by product and customer

Most companies know their revenue by customer. Few know their profit. We build it from the ledger up, then fix pricing and costs in the order that pays back fastest.

2.1
Risk

Unprofitable customers

Risk

Prices set years ago

Risk

A plan nobody tracks

What is included, and how long

Four stages, one phase at a time.

3

  1. Data and interviews, week 1 to 2
  2. Profit by product and customer, week 2 to 5
  3. Pricing review, week 5 to 7
  4. Operating plan and targets, week 7 to 10

Six to ten weeks, one fixed fee per phase.

3.1

How fees are set

Agreed in writing, before any work starts.

5

Fixed fee per phase

A fixed fee per phase, agreed in writing before work starts. You decide after each phase whether to continue.

5.1

Phase

Fixed fee

Tracking pack

Optional, monthly

Exit

After any phase

Next step

Speak to the partner who leads this work.

We reply within one working day, Monday to Friday.

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Eleanor Hart, Managing Partner

Eleanor Hart

Managing Partner

London

21 Carver Lane
London EC2V 6DN

Dubai

Level 9, Gate Village 3
Dubai, UAE